Welcome to 3B Home Office Removals

 

MovingThe Impact of Marketing in the Society – Can We Really Make a Difference?

4th January 2019by was73100

Definitions

Marketing is generally thought of as the process of promoting goods and services to the end user. We can think of this as McDonald’s advertising its Big Mac in such a way that we feel that we really need one for lunch. This demonstrates the advertising piece of the marketing mix, and is the element that most people identify with marketing.

Society is generally defined as the condition in which members of a community live together for their mutual benefit. Societies are more than just the individual members that make up the group, but the sum of the collective. We are all members of a society, and interact with the other members in that community. So what is the impact of marketing in the society?

Negative Connotations of Marketing – They Made Me Do It

Ever since society passed from a Subsistence economy (I grow my own food, make my own clothes, and don’t need anyone else to help me) to a Trade economy (I’ll grow some food to sell to you, if you will make some clothes to sell to me) we have had the challenge of marketing our products and services to others (Uh-oh, now that there are two people making clothes in my town I’d better let people know why they should buy mine). And ever since that first sales pitch there have been criticisms of marketing; like deceptive practices, high prices, unsafe products, and high-pressure sales – to name a few.

But many critics go further and claim that marketing has created false wants, promoted materialism, produced cultural pollution, and allowed big companies to gain significant political power. And there is an element of truth to all of these claims. Companies that have not performed ethically have had a damaging effect in society that the ethical businesses must now work through.

And the Good?

But it is hard to deny the positives that marketing has brought upon society as well. The wealth of technology at our fingertips today is directly related to the sales of these items and the continued downward pricing caused by the promotion of computers, cell phones, GPS navigation systems, digital cameras, MP3 players, etc. Dozens and dozens of these types of products are commonplace today, but seemed like luxuries for the rich just a few years ago. In fact, most of the people below the poverty line in the US today live better than royalty did 200 years ago — with cars, heating and air conditioning, microwave ovens, cell phones, televisions, and other amenities now considered necessities.

More importantly, most medium to large companies now have significant charitable giving…


More….

Source by Keith Hartung

Home Removals, Fine art Removals Office relocation

Leave a Reply

Your email address will not be published. Required fields are marked *

Contact us now to get quote

3B Removals

Your forth coming move, we understand and take the stress out of you move.
https://i2.wp.com/homeofficeremovals.co.uk/wp-content/uploads/2017/07/about-us-footer-large-2.png?fit=270%2C260

Call TODAY or at anytime

0755-1168-959

and get a free estimate

Newsletter Sign Up

House Removals and Office Relocation in Reading, Slough, Guilford.